Aeropostale | Brand film
A 60-90″ spot with a series of vignettes highlighting people that appreciate individuality, self-expression and the common love for the Aeropostale lifestyle. The brand film will have a very urban approach having Dubai as a backdrop and a focus on the streetwear culture.
The aim for the content is to get shared. A localised content that presents the audience with situations that they can see happening in their life is more likely to get shared across different social media platforms. If scripted right, the brand film could stand as an artistic expression as opposed to just being a promotional tool.
Below is a reference video of how the brand film could take shape.